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Digital Marketing Manager

Digital Marketing Manager

  • Location

    Cambridge

  • Industry:

    Sales / Marketing

  • Contract Type:

    Permanent

  • Salary:

    £40k - 45k per year

  • Contact:

    Phil Watson

  • Contact phone:

    000

  • Job ref:

    PHW76

  • Job Published:

    2 days ago

Outstanding opportunity to join an established technology business and shape their Marketing strategy. Working directly with the Chief Technology Officer, you will take charge of all communication through a variety of digital channels. With a proven track record of Digital Marketing excellence and experience of working in the technology sector, you will be joining a business that continues to innovate and expand their international footprint.

Main responsibilities include:

  • Working collaboratively with all key stakeholders within the business including the Senior Management Team, Product Management, Sales and Customer Support
  • Communicate the vision and value of our products to the sales team and our partners to facilitate the selling process
  • Plan and participate in the launch of new products, internally and externally
  • Working with Product Management to provide market and customer insights that generate market pull for new products
  • Develop automated programmes using HubSpot to ensure regular and appropriate communications to our customers
  • In conjunction with team members, create integrated, multi-touch digital marketing campaigns that support product, corporate and event activities for a range of B2B market sectors
  • Assist in setting up and delivering content and sales tools to our sales force and our partner network around the world
  • Working with the content executive to build and maintain an effective digital asset management system
  • Specification, design and delivery of social media content with focus on LinkedIn and Twitter for business development
  • Web traffic acquisition and handling distribution of leads and enquiries to relevant stakeholders
  • Monitoring and appropriately reporting social and market information streams using news gathering agencies and tools
  • Create content such as case studies, videos, website copy and blog posts, communicating the features and benefits of these products to grow sales
  • Research competitor offerings and provide competitive briefing notes
  • Develop a process and culture of continuous improvement, providing measurements and KPIs to check progress